Hiring the right copywriter is as critical as running a marketing campaign. If the copy isn’t good, it won’t convert and your money will be wasted.
There are some great copywriters, but not everyone can afford them. That’s why it’s important to understand how a business owner can hire budget copywriters so that they get maximum ROI on their marketing campaigns.
So here are some quick tips for hiring a copywriter:
- Always focus on quality and hire experienced copywriters. A few more bucks will get many times more ROI. Otherwise, you will regret it.
- Ask the writer about his research process. How is he going to build an ICP to write personalized content?
- Always check samples and the results, especially if the writing got conversions.
- If it’s the blog’s copy, always ask if the writer has a grip on on-page SEO. And how will he optimize the page? If he understands the future SEO trends, that’s even better.
Now let’s get started with the best places from where you can pick affordable copywriters for small businesses.
6 Best Places to Hire Copywriters
Freelancer
It’s one of the best places to hire copywriters. Your money is secure, and you get your work done within your specified period.
Once you create an account, you can create a job with all the details of your work and post it. Sooner, hundreds, if not thousands, of applicants will reach you. Who would be ready to do your job at even lower rates?
However, it will be a bit hard to get the right one for your small business. You need one who could get you great business for the long run, and for that, it’s better to communicate with those whose samples inspire you.
After that, you can even ask them to write a paragraph on your topic so that you can get an idea of whether it’s suitable for your business or not.
Secondly, reviews and ratings can help you make a better decision for your hiring.
I always meet some of the best writers through Freelancer.
I have recently hired a writer on Freelancer. I realized that it’s still the best affordable marketplace. I provided her with the products, the main keyword, LSI keywords, and strict guidelines. And she has done a great job after two revisions.
Upwork
It’s another best marketplace to hire budget copywriters.
With time, Upwork has made many things pretty hard for freelancers, which is why it’s a less spammy website. Unlike Fiverr, you will get pretty low, low-quality writers creating a mess in your Inbox. However, none of the platforms is 100% safe.
Hiring someone on Upwork is pretty the same as on Freelancer.
You create a job and post it, sooner tons of applicants will respond to your job. And you can interview the best of them.
However, here you can also reach out to a writer whose writing style inspired.
Say you search “business blog writers,” “business copywriters,” or “write ad copy” in the search box (available at the top). You will see too many well-reputed writers out there.
If someone’s portfolio could inspire you, you can reach out. Once agreed, you can create a job specifically for that writer.
Scripted
Scripted is a dedicated marketplace for writers.
It’s also one of the best marketplaces to find copywriters for Hire. Its greatness comes with its quality control features.
They accept only 2% of the writers to keep their place pretty safe. But it makes them a bit expensive as compared to many other marketplaces.
Secondly, they have a subscription fee, making it a bit different from all other platforms we added.
Although, like other platforms, it’s easy to hire budget copywriters on Scripted.
Once you join, Scripted as a business, Like Upwork, you can easily describe your work and pick the right one for you.
Not so long ago, when I was starting a new blog, I needed a blog copywriter. The first time, I tried LinkedIn to hire freelance writers. I created a free ad, and tons of writers applied for it.
Two of them were pretty good but needed some polishing.
So, LinkedIn can be one of the best free platforms to find talented writers. If you don’t find it with a free ad, you can run a campaign. It definitely won’t cost you much.
Investing here in ads might save your money, but also find you an everlasting co-worker. So while looking for some budget copywriters, it’s ridiculous not to give this resource a try.
To post a job on LinkedIn is pretty easy. On the right side, click on “Post a Job” in the upper bar, and it will lead you to the exact page. Otherwise, click here.
HireaWriter Reddit
Reddit is one of the most trusted communities on the internet. The reason is that they always stay genuine and hate spammers.
That’s why finding copywriters for your business on Reddit is easier than you believe.
Reddit has a dedicated subreddit, r/hireawriter, to help businesses find perfect writers. However, to keep the community safe, like many other subreddits, creating a post on this Reddit also requires much Karma.
If you already have, that’s great; otherwise, you can buy Karma easily to make your post for Hire.
Once you create a post with the tag [For Hire], writers will reach you with samples, and you can easily pick the right one for your small business.
On Reddit, you can see how old the profile is and what the writer has already shared to get an idea of their mentality and many other things about that person.
That’s why it secured a position in our best places to find bdget copywriters.
Fiverr
Indeed, Fiverr is also one of the best marketplaces to find writers.
But finding freelancers here is pretty different from all other marketplaces. Here, freelancers have already created their Gigs, and you need to pick the one for you.
Say you put the phrase “social media ad copywriters” in the search box. You will find hundreds of Gigs in front of you.
You can select a few who could inspire you and reach out to learn more about their Gigs.
Otherwise, you can create a “Buyers’ Request” where you describe your job and post it. Sooner, many writers will reach out, but unfortunately, most of those responses will waste your time.